JC is deeply passionate about wine education and storytelling., J.C. Viens, : "I love wine and the stories behind its label… Early in my “wine career”, I fell in love with teaching about wine and telling the stories I uncovered as I travelled to wine regions around the world to “hunt” for the quirky, the beautiful, and the original.
Today, I share my 30-year international experience as an entrepreneur with Italian Wine Professionals through continuous education, consultancy, and publishing to help develop compelling storytelling that resonates with wine lovers worldwide.